Tag: marketing

Pitch Be Crazy (or How I Respond to PR Emails)

Posted on
Jun 12, 2012

As a writer, I am constantly concerned that something big might escape my notice, and when a new social trend is born, when something of cultural significance occurs, I will emerge from a bathroom that smells of methane and will ask the masses: What did I miss? And they will roll their eyes and feel…

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Dear England: Your food needs PR.

Posted on
Nov 19, 2009

Branding is everything. Whenever anyone disputes this point, my husband brings up Altria. They saw a jump in investors when they stopped calling themselves Philip Morris. Altria sounds new and youthful. Philip Morris sounds like a hacking cough. So while I was impressed with some of the copywriting I saw in the U.K., as well…

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